Syniverse Technologies and Preferred
Voice to Offer Ringback Service to Mobile Operators
Syniverse Technologies SVR, a leading
provider of mission-critical technology services to wireless telecommunications
companies worldwide, announced today it has formed a sales and marketing
alliance with Preferred Voice, Inc. (PVI) PFVI, a leading provider of mobile
personalization services, to offer ringback service to mobile operators.
Preferred Voice launched the first commercially available ringback
service in the United States in late 2004. Ringbacks enable users to choose an
audio file that callers listen to while the phone is ringing, replacing
traditional rings. The service allows for personalization, particularly popular
to the youth market.
"Our long-term, trusted relationships with all of
the carriers in North America make us the logical partner for Preferred Voice to
expand their reach. Their managed service approach and proven architecture is
attractive to wireless carriers. Based on the rapid adoption of ringback service
taking place in Asia, we are confident that this will be a beneficial
partnership for both companies," said Michael O'Brien, vice president-marketing,
Syniverse.
"Syniverse is a highly regarded provider of network services
and the quality and quantity of their business and technical relationships with
carriers in North America is unmatched," said Ron Maness, senior vice president
- platform sales, Preferred Voice. "Based on our initial launches, we know that
many carriers in second and third tier markets are looking for revenue-producing
opportunities that are competitive with larger carriers. Since ringback service
is based on the wildly popular concept of personalization and mobile music, we
believe our service, combined with Syniverse's customer support and co-marketing
could be one of the fastest growing mobile services this year."
About
Syniverse
Syniverse is a leading provider of mission-critical technology
services to wireless telecommunications companies worldwide. Syniverse solutions
simplify technology complexities by integrating disparate carriers' systems and
networks in order to provide seamless global voice and data communications to
wireless subscribers. Carriers leverage Syniverse's integrated suite of services
to solve their most complex technology challenges and to facilitate the rapid
deployment of next generation wireless services. Syniverse provides services to
over 330 telecommunications carriers in approximately 44 countries, including
the ten largest U.S. wireless carriers and six of the ten largest international
wireless carriers. Headquartered in Tampa, Fla., U.S.A., Syniverse has offices
in major cities throughout North America, The Netherlands and the United Kingdom
and a global sales force in the United Kingdom, Luxembourg, Italy, China, Hong
Kong, Brazil, Slovakia and India. For more information, visit
http://www.syniverse.com