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Preferred Voice Hires Former FOX/QVC Executive as President
DALLAS, June 5 - Preferred Voice, Inc. (OTC Bulletin Board: PFVI), headquartered
here, said today that William J. Schereck, Jr., formerly president of QVC
International, has joined the Company as its President and Chief Operating
Officer.
With more than 15 years of senior-level management experience,
Schereck has repeatedly demonstrated his ability to use next-generation
technology to build important new broadcast and communications networks on a
national and international scale. He also has extensive experience in organizing
world- class customer service operations and managing fast growing
entrepreneurial enterprises.
As General Manager of the Fox Affiliate in
Madison, Wisconsin, Schereck developed one of the first plans to network and
cluster television stations using the then new technology of fiber optics as its
backbone. As Vice President of Cable Affiliates for the Fox Broadcasting
Network, he developed the business plan, organized, and managed the start-up of
FoxNet, Fox's first cable network. After following Barry Diller to QVC as
Executive Vice President, Schereck supervised the start up of QVC Great Britain,
managed a key joint venture with Televisa in Mexico, and rose to become
President of QVC International.
Again in 1995, Schereck took on the
logistical and technological challenge of building a new kind of network, in
this case an interactive cable network serving 44 countries stretching from the
Mediterranean to Japan and New Zealand. As President and CEO of Sydney,
Australia-based TV Shopping Network Limited, Schereck recruited and managed a
multi-national, multi-cultural staff of over 500 professionals. He most recently
served as COO of Intelix, LLC in Madison, WI.
"My goal is to bring
voice-activated dialing to every telephone in the United States," Schereck said.
He said, "With 33 TELCOs already signed to multi-year contracts, with
growing public awareness and acceptance of our story, and with the ability to
offer an important, valuable, and exciting new service everywhere for
approximately $2.00 a month, I have no doubt that this is a realistic and
achievable goal."
He said, "It is an extraordinary opportunity -- and
all the company has to do is execute. This is the challenge I accept and look
forward to with great excitement," Schereck said.
According to G. Ray
Miller, Chairman and CEO for Preferred Voice, ``Bringing in Bill Schereck as COO
is an important milestone in what we hope and expect can be a rapid
transformation of our company from its development stage into sustainable and
robust profitability. All of the pieces are now in place to make this
transition, and, as we rollout the next phase of the network over the summer,
Bill's experience and expertise in the nuts and bolts of putting networks and
people together is going to be a tremendous asset.''
"I look forward to
being able to spend a greater portion of my time building strategic alliances,
and working directly with our growing network of affiliated TELCOs. It is
important that participating TELCOs fully understand the potential of the
technology,'' Miller said, ``and that we give them the help they need to do the
very best job possible in making available a growing menu of voice-activated
services to their customers".
About Preferred Voice,
Inc.
Based in Dallas, TX, Preferred Voice, Inc. is delivering a new
generation of voice-activated dialing (VAD) and auto attendant services to the
American people through an expanding network of participating independent
telephone companies. Marketing its services to wireless, ILEC and CLEC companies
across the United States, Preferred Voice's enhanced voice services include
voice- activated dialing, voicemail navigation, voice-accessed content, voice
calling cards, and voice telephone receptionist. All of these voice services
overlay on their existing wireless and wireline phones as a voice alternative to
touchtone. Preferred Voice has signed agreements with more than 33 telecom
carriers that serve over 4.5 million subscriber lines in 34 states.
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