Preferred Voice One Of The First To Offer A Managed Ringback Service For Wireless Carriers In The U.S.

PVI expects to commercially deploy service with a U.S. carrier in the next 60 days

DALLAS, TX-September 15, 2004 - Preferred Voice, Inc (PVI). (OTCBB: PFVI), a leading provider of personalization services, today announced Rockin' Ringback, its new network-based service that enables users to choose an audio file that callers will listen to while the phone is ringing. PVI's ringback service provides wireless carriers with a new way to increase average revenue per user (ARPU) and decrease churn while providing advanced customization and personalization services for subscribers. PVI's ringback service is compatible with any phone and across any network - wireless or landline.

Built on PVI's proven architecture, which has been successfully deployed for 19 carriers in the U.S., Rockin' Ringback extends its end-to-end personalization services capabilities to include mobile music services. PVI's "My Phone Services" Mobile Personalization Services Suite is available to wireless carriers who are seeking proven, reliable and scalable solutions to attract and retain subscribers and increase ARPU.

PVI's Rockin' Ringback service allows subscribers to personalize their dialing experience and entertain their callers with favorite music tracks, sound effects and self-created messages. For example, a subscriber could assign a ringback to her boyfriend so when he calls he hears Jessica Simpson's "Take My Breath Away" until he answers the phone or assign Will Smith's "Parents Just Don't Understand" to play for her parents when they call. One can also further select the tune to be heard on a particular day of the week and/or time of the day.

The market opportunity for ringbacks is substantial. Ringbacks are already experiencing tremendous success in Asia. Korea's No. 1 wireless provider, SK Telecom has achieved more than 30% penetration in just 2 years. According to Ovum, by 2008 mobile music content could account for 28% of total music sales, up from less than 1% last year.

"Our Rockin' Ringback service provides users with an exciting new mobile experience that will further enhance the level of customization and personalization," said Latif Nathani, CEO of Preferred Voice. "PVI is already established as a strong partner for end-to-end managed service delivery for 19 carriers in the U.S. which gives us the competitive edge in offering this new service to existing and new carriers and partners quickly and cost-effectively."

Rockin' Ringback is part of an integrated suite of mobile personalized services. PVI's "My Phone Services" suite for wireless carriers announced today enables a new breed of wireless applications that enable user-centric communications. The suite includes tightly integrated products including the Advanced Network Address Book, Network Voice Activated Dialing, SmartLine, Push2Connect and Rockin' Ringback.

About Preferred Voice

Based in Dallas, TX, Preferred Voice, Inc. (OTC BB: PFVI) is a leading voice recognition technology company. Preferred Voice markets its products and services to wireless, ILEC and CLEC companies across the United States. Services include Safety Talk voice activated dialing, Emma TR the telephone receptionist, and Push2Connect conferencing on demand. Preferred Voice also provides carrier connectivity, call management, provisioning and service delivery solutions for carriers, voice portal providers, wireless application providers and other enhanced features providers. For more information visit www.preferredvoice.com .

Media may contact:

Joni Hanson

DrivePoint Communications for Preferred Voice, Inc.

(206) 972-6823 or

joni@drivepointcomm.com