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Preferred Voice Launches National Marketing Campaign
Company Retains Murphy O'Brien Public Relations to Generate National Media
Exposure
DALLAS, TX. February 11, 2002 /PRNewswire/ -- Preferred
Voice, Inc. (OTC Bulletin Board: PFVI), the leading network-based speech
application provider, today announced that it has hired Murphy O'Brien Public
Relations as its agency of record. Murphy O'Brien is an award-winning public
relations agency that specializes in generating top-tier publicity, media
exposure and market presence for emerging and established technology companies.
Preferred Voice, Inc. has developed cost-effective, turn-key solutions
that enable both wireline and wireless carriers to offer their subscribers
revenue producing voice recognition services, including Voice Activated Dialing.
"We needed a PR firm that understood the significance of our technology, and was
able to effectively communicate the Preferred Voice message to our target
markets," said Bill Schereck, President and Chief Operating Officer at Preferred
Voice, Inc. "Murphy O'Brien has demonstrated their ability to quickly understand
our technology, turn our message into a creative and compelling story, and get
it to those that need to hear it."
The elements of the campaign will
include launching the company on both a regional and national level. Murphy
O'Brien will target wireless, telecommunication, business, and technology
publications. In addition, the agency will launch an analyst relations program
that will introduce Preferred Voice to key industry experts and influencers.
"We are thrilled to be working with Preferred Voice because of their
unique position in the marketplace," stated Brett O'Brien, co-founder and CEO of
Murphy O'Brien. "The goal of our cost-effective campaign will be to generate
media exposure that will provide Preferred Voice with the equivalent of millions
of dollars in advertising exposure."
Preferred Voice has completed
carrier switch installations in 26 service areas under agreements with 14
carriers that have more than 1.7 million subscribers. Carrier switch
installations are scheduled to be completed in 14 additional service areas
within the next three months under five of its previously announced agreements.
These carriers have an additional 500,000 subscribers.
Murphy O'Brien
has set a new pace for technology PR agencies. Its clients are innovators in
high-tech fields such as smart antennas, semiconductors, software management
solutions, web-based storage, and online collaboration solutions. Murphy O'Brien
has secured feature articles for their clients in a variety of blue-chip
publications including Fortune, Forbes, The Wall Street Journal and U.S. News
& World Report.
About Preferred Voice
Based in Dallas,
Texas, Preferred Voice, Inc. is a leading network-based speech application
provider. Through its Carrier Services Group, Preferred Voice markets its
products and services to wireless, ILEC and CLEC companies across the United
States. These enhanced voice services include Safety Talk voice activated
dialing, voicemail navigation, VAC voice accessed content, voice calling cards,
BusinessConnectSM voice directory assistance and EmmaPR voice telephone
receptionist. Preferred Voice's Network Services Group provides carrier
connectivity, call management, provisioning and service delivery solutions for
carriers, voice portal providers, wireless application providers and other
enhanced features providers. Preferred Voice has signed agreements with 45
telecom carriers. These telecom carriers serve more than 5.5 million subscriber
lines in 36 states. For more information please visit www.preferredvoice.com.
About Murphy O'Brien
Murphy O'Brien is the proven agency of
choice for technology companies. PR Week consistently ranks Murphy O'Brien among
the top high tech public relations firms in the country. The agency's
award-winning tech team has successfully represented dozens of companies, from
telco providers through ASPs; internet infrastructure companies to major and
profitable e-commerce retailers: pure play consumer and content websites to high
context scientific innovators. We succeed through intelligent and innovative
public relations campaigns in every form of media, including print, broadcast
and the internet.
SOURCE: Preferred Voice, Inc.
This press
release contains forward-looking statements. Since all statements about
Preferred Voice's plans, estimates and expectations are based on current
projections that involve risks and uncertainties, and are subject to change at
any time, the company's actual results may differ materially from expected
results. Readers should consider these risks and uncertainties, which are
discussed in documents filed by Preferred Voice, Inc., with the Securities and
Exchange Commission. These documents identify important factors that could cause
the actual results to differ materially from those contained in the
forward-looking statements. Preferred Voice, Inc. expressly disclaims any
obligation to update any forward-looking statements.
Company Contact:
Bill Schereck
President / COO
(214) 265-9580
wschereck@preferredvoice.com
Agency Contact:
Ira Weingarten
Equity Communications
(805) 897-1880
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